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New reports out recently have shown that travellers are now choosing to holiday at home rather than away. Greece and France have been left behind in 2011 as holiday makers choose to spend their hard earned money on vacations in the UK.
When ABTA surveyed 2000 people they found that, unsurprisingly, Spain came out top of the list for destinations Brits wanted to travel to, but they were very surprised to find that UK destinations now came second, knocking European countries such as Italy out of the way.
Priority at the moment seems to be finding a holiday where tourists know they will be financially safe and risk free, as confidence has been lost due to the collapse of holiday firms including XL and Golidtrail in the past 2 years. Also with the economic problems in countries such as Greece, British travellers felt much more confident booking closer to home.
"Money worries are happening to virtually everybody at the moment." commented managing director of Mega.co.uk Russ Beech. "Customers cannot take the risk of losing hundreds of pounds so feel it is safer to take a UK holiday than gambling on tour operators going bust, often looking for travel discount deals at websites like Mega to lower the cost before they buy".
Surely this will please the British holiday market but for high street local travel agents already feeling the pinch this is unwelcome news and is likely to continue for the foreseeable future.