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Around 4.3 million Spaniards are habitual connected TV viewers, according to the latest study conducted by trade body IAB Spain together with Smartclip and Elogia.
The report found that 64% of connected users now access connected TV services via Smart TVs, followed by gaming consoles (29%), PCs (28%), hybrid DTT (10%), Blue-Ray devices (8%) and STBs such as Apple TV (5%).
The most commonly viewed content on connected TVs is movies (56%), followed by series (54%), YouTube (37%), sports (36%) and TV on demand (36%).
Connected TV users are also using their smart TVs to listen to music and radio (61%), check emails (38%), browse search engines (37%), play video games (36%), read newspapers (32%), use social networks (29%), as well as for shopping (20%) and banking transactions (18%).
The report also indicated that the proportion of users who no longer watch conventional TV increased to 30% from 24% a year ago.
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