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Those living in the UK are likely to start looking for last-minute holidays to winter sunshine destinations, Round the World Experts has stated.
The wintry conditions currently being experienced in Britain will encourage many people to look for Christmas getaways, said Paul Bondsfield, head of marketing at the organisation.
"Bad weather combined with the turning of the new year means we expect to see an increase in people booking longer trips, whether that is a month backpacking in the sun in Thailand, spending the winter on the Spanish Costas or a career break spent travelling the world for six months" he explained.
Snow and ice have affected the UK for several days, and are forecast by the Met Office to continue through the coming week.
Meanwhile, research from Experian Hitwise found the holiday destinations of India, Morocco, Egypt, Turkey and the Canary Islands have become popular online searches by consumers desperate to get away from the cold.
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