Spanish advertising spending falls 5.6 pct in H1

 

Spending by advertisers in Spain fell 5.6% in the first half, and 7.4% in television alone, as economic stagnation and high unemployment took their toll, data from media consultancy Infoadex showed on Friday.

TV company Telecinco attracted most advertising in the first half, at 525.5 million euros. Year-earlier ago figures were not available because of the incorporation of Cuatro after a merger.

Advertising for Antena 3 rose 0.6% to 366 million euros.

TV advertising spend totalled 1.21 billion euros in the first six months of the year.

Spending on radio advertising fell 2.2% in the same period, while daily newspaper spend fell 11.7%.

The only growth area was internet advertising, up 12.3% to 170.9 million euros.