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Mr Grumpy v Charitable Organisations

By Mr Grumpy - Wed 7th Nov 2012

What is going on in the world at the moment that has caused "Charities" to polarise into 2 totally different entities ?

One the one hand there seems to be the good old-fashioned local charity. Staffed, aided and largely funded by people who have been affected to one degree or another by something, and wishing to better or improve the lives of others. Even local schools and not-for profit organisations.

Although I don't give a massive amount to charity by any stretch I try to give to this category : the people who give up their time and effort for a good cause.

And then there are the "Charitable Organisations".

Although the concept behind the appeal often seems like a great idea, the practice makes by blood boil.

I am usually happy to give a few quid to the local School's bring and buy sale, or chuck a few coppers into the bucket at the end of the bar for the local cancer charity, and other "worthy causes". However, the larger, slick, professional and high-profile organisations annoy me intensely.

These "Charitable Organisations" - the likes of Oxfam - where the stores are funded out of the public's pocket and staffed by the generosity of old ladies who give up their own time - can afford full-page fund-raising appeals in the Guardian, and CEOs and fund-managers on six-figure salaries.

Giving a pound to a raffle to buy a local kid a wheelchair - where 100% of the donation will go to the worthy cause - holds a much bigger appeal to me than donating a Quid to an impersonal call to fund a cow shed in Africa, where more than 80 pence in the pound would be lost on "administration".

But sadly there are so many great causes that fall into this second category, and have ceased to become a “charity” and have now morphed into a professional business where turnover and profitability is king.

Given that Tumbit is nothing more than a distraction from my 'Day-Job', I have resisted most of the e mails from countless affiliate agencies for me to take a cut of the profits and cynically promote some product or service that I may or may not agree with, or may or not have any association with Spain.

But one such affiliate deal that came my way this morning was from the Royal British Legion.

Why on earth is such a worthy and worthwhile charity offering ME money to promote their cause ?

The Affiliate partner proudly informed me that by taking part in this year’s British Legion appeal, I could earn myself the following :

• Single Donations – 15%

• Monthly Direct Debit Donations - £10

• Poppy Shop – 15%

• Poppy Raffle – 15%

• Poppy Lottery - £10

Average conversion rate: 1.42%

How, when so many people devote their time to raise funds selling Poppies, can I in good conscience promote this service and take a profit from it ? Surely it would be better to urge people to buy an actual Poppy in person, than to display an affiliate-trackable link, and take a cut for myself ?

Another question is this : "How much does this affiliate management company themselves profit from such an arrangement ?"

So no, I'm not going to partake and promote this cause.

I would like to urge you to buy a poppy from the old guy stood outside the supermarket shaking his tin. He doesn’t take a cut of the profits, why should I ?

And you should be ashamed of yourself as well, Affiliate Future.

Comment on this Blog

I cannot remember the exact year this happened but it concerns a couple who won a few million on the National Lottery....As they were at the age where once they had taken care of family etc,,they decided to donate the remainder to charity,,, The local hospital was their first choice as they and their family had been treated there and they knew like most hospitals they were short of cash...they had heard that the hospital needed another Incubator for treatment of premature babies and decided that this was a good cause for their money......when they approached the hospital to inform them of their intention they were told that firstly they would have to make an appointment to be seen and secondly they would not be able to specify as to how their money would be spent....that decision would be up to the "Board".....what do you think happened next? What would Mr Grumpy do in a similar situation? Exactly!
Pessimistic - Tue, 11th Nov 2014
It makes me fume that the "Ice Bucket Challenge" has been seized upon by Marketing Gurus to make the campaign go viral globally, with hundreds of so-called contributors jumping on a Bandwagon to raise funds for a charity they probably still no very little about. And all the while charities such as the British Legion are being sidelined.
Mr Grumpy - Fri, 31st Oct 2014
Well said Mr Grumpy.
Gideon Palmer - Sat, 9th Nov 2013
I have to agree with Mr Grumpy with regards to the type of charity appeals he talks of,but I have to say that the ITV show "Text Santa" was so well presented that they managed to prise a" Tenner" from me .....especially when they" Guarantee" every penny thats donated reaches the Charities concerned. Not like some we could mention!!
Pesssimistic - Tue, 1st Jan 2013
I have just watched 90 minutes of UK TV : SIX televised charity appeals !!... Sponsor a Polar Bear for £3 per month ? .. I think not.
Mr Grumpy - Tue, 1st Jan 2013
I couldn't "work" in a Charity Shop even if they paid least not in my "home-town. On several occasions I have seen such blatant thieving (whole family are involved) and I fear my nature would get the better of me and want to challenge them.....the people ...usually ladies of a certain age group....don't deserve this .....Anyone else feel this way?
Pessimistic - Thu, 8th Nov 2012
A good point Yolanda. I wonder if the old guys selling the poppies in person would see it that way ? Why should they give up their time for nothing whilst a website can actually make a profit for much less time and effort ? It kind of goes against the whole meaning of "charity".
Mr Grumpy - Wed, 7th Nov 2012

# Devils Advocate #

Yes, but that would still means an extra 996 pounds raised for the charity, which is unlikely they would have gotten from the same people if they had not done the affiliate marketing. So as they say, you have to spend money to make money.

Yolanda Solo - Wed, 7th Nov 2012

# Nerd Alert #

Hypothetical Situation : If Tumbit has 2'000 visitors per day, and a conversion rate of 1.42% (According to their own figures), and an estimated average donation of £10, this would equate to Tumbit raising £284 per day. If the campaign ran between today and remembrance day this would mean a campaign of £1'420 would be raised. Tumbit's cut of this would (again, hypothetically) could be as much as £213 ! - I assume that the the Affilate Manager would take a similar cut aswell !!

Mr Grumpy - Wed, 7th Nov 2012
Very well said!
Ann - Wed, 7th Nov 2012
The other thing that is outrageous is the fact that the Poppy appeal - and so many other worthy causes - rely on funding from the general public in the first place. If the Gov't took responsibility for the ex-servicemen there would be no need for such an appeal.... but that's a different gripe I suppose...
Mr Grumpy - Wed, 7th Nov 2012
I am torn between thinking it is outrageous and understanding that the overall result is more funds collected (supposedly). But you are absolutely right, I would much rather give the money to the guy on the street collecting for it.
Yolanda Solo - Wed, 7th Nov 2012
Totally agree!
Alan Gandy - Wed, 7th Nov 2012
Affiliate payments to collect for charity ... that is shocking! Lost for words ... which is unusual for me :/
Lisa - Wed, 7th Nov 2012

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